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I give a very few thoughts, links to resources and tools, and the Top 10 list of great posts, emails, podcasts, downloads, and more. Collect questions from your customers and highlight one of those each week. Whether you’re in the legal industry, or running a gym or yoga studio, you can create a list of the benefits to doing something related to your business. “You told me the future of marketing is all about content. It makes sense, but I’m not creative. Build custom audiences and target with pinpoint accuracy the people you are after.
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Given that 112 million consumers shopped on the day after Black Friday, Small Business Saturday is becoming increasingly important. Remember Small Business Saturday when planning your Black Friday marketing campaign. Make use of your local connections, chambers, and organizations to share your Small Business Saturday offers. If you’re promoting your local food bank, why not encourage your customers to drop-off non-perishable goods in-store? On the other hand, you can choose to set aside a percentage of your profits for your chosen charity. Advertise your fundraising target and inform your customers about the difference their donations will make. Market your footprints by encouraging your customers to come in-store to follow the footprints to fabulous deals.
Get customers to interact in-store by setting up a scavenger hunt. You don’t need to own a huge store for this to work. Give customers a short list of things to find in your store and ask them to present pictures of the hidden items at checkout to claim their discount.