Department Of Management, Advertising, And General Company Administration

We offer Bachelor of Business Administration degrees in Management, including one with a concentration in Property Management and Real Estate, in Marketing, and Global Logistics and Supply Chain Management. Our minors are in business administration, entrepreneurship, Alaska Native business management, international business, and real estate. An Associate of Applied Science is offered in Small Business Administration and in Business Computer Information Systems. Certificates are available in Entrepreneurship, Business Leadership, and Business Analytics and Artificial Intelligence.

By choosing the Management and Marketing option, you will be prepared for a career in retail management, small business management, communications, marketing, advertising, and promotion. This option’s dual emphasis allows you to select courses in both disciplines as a foundation for leading small businesses or units of large organizations. Courses in the option include social media marketing, international management, retailing, global marketing, market research, communications, and ethics.

In today’s environment, there is a growing need for management leadership with an understanding of the technology that is transforming industry and the management program meets these needs through courses in AI and Business Analytics. It also supports entrepreneurship and innovation through its Entrepreneurship Minor, the Certificate in Entrepreneurship, and the CBPP Business Plan Competition. Furthermore, the degree prepares students for graduate studies in management. The Department of Management and Marketing gives students the tools and knowledge to become the future leaders, decision makers and innovators in a rapidly evolving technology driven world. We accomplish this through our range of academic degrees and certificates with innovative courses and multiple modalities to prepare students for industry demands.

Management Marketing

The Department of Management, Marketing, and Professional Sales provides the opportunity for degrees at the BS and MS level. We aim to educate and inspire our graduates to create value and build strong companies. You will be equipped to successfully launch innovative products, effectively support strategic initiatives, sales and sales management, and efficiently manage the operations of any organization. You will study sustainable organizations and consumer behavior, conduct business research, and learn about international and domestic markets. Our programs of study enable you to develop strong communication and technology skills in a highly collaborative learning environment. The Management and Marketing option within the Business degree program emphasizes the skills and knowledge necessary to make strategic decisions for various types of profit and non-profit organizations.

These professional programs prepare students to meet the challenges of a dynamic and changing business environment. We offer innovative courses and multiple modalities to prepare students for industry demands, and use innovative technology for learning such as telepresence robots.

The BBA in Management The study of management encompasses a variety of concepts and principles, including organizational theory, design, and development. These concepts tend to be more relevant in a global context than ever before. The BBA in Management degree prepares students for career opportunities as managers, leaders, entrepreneurs and innovators in corporations, non-profit organizations, and government agencies.

Graduates find job opportunities in Alaska, and throughout the United States with placement rates as high as 90 to 100%. Students Learn from expert faculty who are recognized business and technology leaders, entrepreneurs, with a broad mix of executive and leadership experience in industry, in federal government and academia. They are recognized scholars, receive international recognitions, and serve on and Chair Boards of Directors and serve on Government Committees.